ANZSCO 225311: Public Relations Professional
Skill Level: 1 | Assessing Authority: VETASSESS (Group: B)
Group B : Skills Assessment Criteria:
Qualification(s) assessed at AQF Bachelor degree or higher degree with a highly relevant field of study and at least one year of post-qualification
highly relevant employment at an appropriate skill level in the last five years;
OR
Qualification(s) assessed at AQF Bachelor degree or higher degree with an additional qualification at least Australian Qualifications Framework
(AQF) Diploma level in a highly relevant field of study and at least two years of post qualification highly relevant employment at an appropriate skill
level in the last five years;
OR
Qualification(s) assessed at AQF Bachelor degree or higher degree without a highly relevant field of study and at least three years of post qualification
highly relevant employment at an appropriate skill level in the last five years;
Note: For pre-qualification employment (if all of your employment is before your qualification assessed at the AQF bachelor degree level), five years of
highly relevant employment in addition to at least one year of highly relevant employment at an appropriate skill level in the last five years.
Requirements for Skills Assessment
This occupation requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree and in a field highly relevant to the nominated occupation.
In addition to the above, it is essential for applicants to meet the following employment criteria:
- at least one year of post-qualification employment at an appropriate skill level,
- undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
If the qualification is not in a highly relevant field, then the applicant must have:
- three years of post-qualification employment experience at an appropriate skill level,
- undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
This is reduced to two years if there is an additional qualification at least at AQF Diploma level in a highly relevant field.
If employment has occurred before completion of qualification, then five years of highly relevant employment experience are required in addition to at least one year of highly relevant employment at an appropriate skill level in the last five years.
Please note in order to achieve a successful Skills Assessment Outcome, a positive assessment for both qualifications and employment is required.
A Public Relations Professional plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community. They also promote good information flow within the organisation (ANZSCO).
Applicants must ensure they nominate the occupation which most closely matches their qualifications and employment. This occupation is different to 225113 Marketing Specialist and 225111 Advertising Specialist and 225112 Market Research Analyst. Employment within these professions would not be assessed positively for the occupation of Public Relations Professional.
Qualification
AQF Bachelor degree or higher degree*
Highly relevant major fields of study include:
- Public Relations (the study of creating and maintaining an understanding and
- a favourable view of an organisation and its products, services and role)
- Communication and Media Studies
- Journalism
Other qualifications may be accepted on a case-by-case basis if the subsequent employment is highly relevant, and the program of study contains sufficient units related to Public Relations. For example:
- Communication
- Public Communication
- Public Relations
- Communication Management
- Communication skills for Media
- Publication Formats and Technology
- Marketing
- Advertising
- Multimedia
- Event Management
- Writing and Editing for Business.
*This includes qualifications assessed at AQF Bachelor, Master and Doctoral level.
Reference: vetassess.com.au
Skill Assessment Assistance